Useless Objects is a personal branding project with the intention of discovering humor or irritation in a viewer. Within this website, you can discover objects that are seemingly useless, or in other words, only for show. [2 months]

As an extension of the Useless Objects series, I took my designs a step further in branding to create the package design for a product. I chose the Useless Pushpin to be placed inside the package with a complementary scaled illustration on the sides to enhance the size of the abnormal 10-pound pushpin. Similar to the website, the package design is minimalistic and has the same pop of red color to draw a customer's attention. The signature clover is repeated on most sides to increase branding recognition and the unique style of the business.